Avonni Lighting
URL: www.avonni.com
Website Focus: E-commerce
Website Platform: WordPress + woocommerce
Services Provided: SEM, SEO, Web Design, Web Development, Social Media Marketing
Business Type: B2C + B2B
Customer Sector: Lighting
Case Summary: We started working with Avonni Lighting, one of Turkey’s leading lighting manufacturers, for social media marketing services in March 2020. In November 2020, the company decided to change its website. Although the company’s website published over the www.avonni.com domain name was mobile compatible, it was a site that was not efficient in terms of user experience. In this project, we developed a company-specific theme with WordPress and woocommerce infrastructure and redesigned the site. During this period, we improved the ranking of the site in search engines with on-site and technical SEO regulations. Compared to the previous year, the number of site visitors increased by 235.39%, the number of new users increased by 236.07% and the session duration increased by 27.25% in 12 months.